Observations from the team behind the bird. Methodology, case studies, plumage notes, and the occasional rant about dashboards that were never meant to be looked at by clients.
The journal is empty — for now. Here's what's on the desk:
Behind the scenes of an OhKiki audit. What the bird looks at, in what order, and why we ignore page-speed scores that exceed two decimal places.
Three agencies, three months. What replacing SEMrush, BrightLocal, Buffer, AgencyAnalytics, and Looker Studio actually cost — and saved.
Why most "rebrand the dashboard" tools still leak. How OhKiki strips itself out of the report properly. Demonstrated.
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Faster than reading a blog post. Findings in ninety seconds.